I love Lisa's column, but it's more of the same, and, unfortunately, most of the folks running the companies that own news organizations really aren't into thinking in terms of credibility. It's a squishy thing, hard to value -- even Phil Meyer struggled with how to value it in "The Vanishing Newspaper" -- and so of limited use to them (nice marketing slogan, but translate it to the bottom line).
We have to make our case as a value proposition, and it's dang hard to value a negative (in other words, the mistakes we catch
don't cost the organization).
But if you want to get some idea of what value we might put on ourselves, here's a stab at it.
http://www.jour.sc.edu/news/csj/CSJOct06.html
And if you want to feel better about your job, try this:
http://www.jour.sc.edu/news/csj/CSJSept07.html
And if you really want to take perverse delight in someone else's looming little shop of horrors, go to the site below and then consider whether this is any kind of threat to your carefully coiffed local newsfolk (hint: Among the Second Life generation, it certainly is -- and that generation is going to set the standards down the road).
http://www.newsatseven.com/
And notice -- this is all being done with the help of the federal government (see the note in the upper right of the Web site about the National Science Foundation grant.) How would we like it if Uncle Sam were funding something to automate our jobs, eh?
To see it in action, click
http://tinyurl.com/23q5y4 and find the recent podcast that leads with the story (it's easily to spot in the list from its title). You will need iTunes to subscribe.
(See also
Mogulus. Talk about potentially being under attack from multiple sides ...)
Update Oct. 28: If you want to hear more about News at Seven, follow
this link to this week's "On the Media."