corporate manifesto

[Mike O'Connell]

Any ideas for something more elegant than "corporate manifesto."

I was thinking "statement of principles."

[Dan Puckett]

I like "corporate manifesto." It conjures up images of Wal-Mart employees taking to the barricades and hurling invective and Molotov cocktails at the Target militia.

But if you want something that doesn't sound like a scene with red and black flags flying over melees and explosions, most companies seem to use "mission statement." Much less exciting, of course.

[Mike O'Connell]

Thanks, Dan. Good suggestion.

[editer]

It seems to me that a manifesto, a mission statement, and a statement of values are all different things. The correct term depends on what you are actually talking about.

[Mike O'Connell]

I'm dealing with a translation, so it's not clear exactly what's being talked about. The general topic is corporate social responsibility / corporate citizenship.