4 to 5:30 p.m. Thursday
Search Engine Optimization: Letting the Web Know You're Out There
Chris Wienandt, Dallas Morning News
Part of the conference's Online Series
Chris Wienandt from the Dallas Morning News is the president of ACES. (Jeff Pierron)
Writing headlines for the Web that will attract readers — and Google’s bots.
Chris Wienandt has been Business News copy desk chief at the Dallas Morning News since 2004. Before that, he was a member of the team that brought pagination to the paper. Previously, he was chief of the paper’s Universal Desk for almost 10 years, served as interim Features Desk chief, and was an assistant news editor for two years. He has worked at European Stars and Stripes and the Abilene (Texas) Reporter-News. He is also president of the American Copy Editors Society. Wienandt is a native of Iowa but grew up in Waco, Texas. He has a master’s degree in German literature and a doctorate in American literature — perfect preparation for a career in business journalism. He has lived and traveled extensively in Europe, and he has driven a Renault the size of a shoebox over the Atlas Mountains of Morocco.
QUICK LINKS
ALSO DURING
THIS TIME
GATHERINGS
8 a.m. Thursday
| Registration
9 a.m.-10:30 a.m. Thursday
| Opening general session: Welcome, headline contest winners and scholarship awards
6:30-9:30 p.m. Thursday
| Opening reception
6:30-7:30 p.m. Friday
| Reception and silent auction
7:30-9 p.m. Friday
| Banquet and Robinson Prize presentation
4-5 p.m. Saturday
| Closing general session
6-9 p.m. Saturday
| Conference wrap party, Falling Rock Tap House ($25)
Overheard
4:27 PM 4/13
| Although many will be taking a day or two to recover from the conference, Deirdre Edgar has sent out conference surveys to every attendee to fill out this week. If you didn't get the e-mail, send a message to .
3:20 PM 4/13
| Feel free to share your photos and videos with the group. Add them to the Flickr group above or send them to .
11:12 PM 4/12
| Three words — ACES karaoke rocks!
6:45 AM 4/12
| Sources say Dan Hunt has been flitting around the hotel so much, he lost his name badge.
6:25 AM 4/12
| From Jim Thomsen: Overheard more than once was the desire to see Bill Walsh and Merrill Perlman do an ACES session together next year — and amicably slug it out over their occasional points of style, usage and grammar disagreement for the amusement and edification of the masses. What say you?
11:36 PM 4/11
| I now realize that this Web site has not yet acknowledged Aubespin Scholarship winner Shanxi Upsdell's speech at the Friday night banquet. Well, the impact, the weight, the emotion can't be conveyed in a blurb, but let's just say this young woman representing our best and brightest of future copy editors was genuine, humble and still already influential. Listen to our recording of her once we get it posted. -- NH
6:47 PM 4/11
| Update: The autographed Chris Wienandt Leather Pants edition of the ACES newsletter drew $50 at Friday night's auction. And the winner (whose name might rhyme with "Merry") wants to regift it! She plans to hang on to the newsletter for one year, then donate it back to the 2009 silent auction. Next year, it could be yours! (This winner whose name might rhyme with "Merri" says, however, she's keeping the whip she won.)
6:17 PM 4/11
| From Jim Thomsen: My banquet table, Table 23, had the highest pledged amount for the ACES education funds among all tables Friday night. Most of the $1,650 raised came from Orange County Register copy editor Jill Reed. Her explanation? "My alimony check just came in."
4:34 PM 4/11
| From Jim Thomsen: Best quote from an ACES session so far: "I have a degree in journalism but never used it until I got to the zoo and got a job as a bus driver." That was spoken by Debbie Andreen, who now heads up communications for the San Diego Zoo, at the "What Else Can I Do With These Skills?" seminar Friday afternoon.
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