By Mark Harrington
Few
events have provided richer skewering fuel for modern business writers
than the dot-com collapse. From accounts of absurd business models descending
in flames to bratty billionaires and their decadent lifestyles, the rise
and fall of thousands of Internet businesses has become a modern-day
equivalent of disco.
Few people were in a better position
to chronicle that spectacular collapse than Philip Kaplan. The founder
of FuckedCompany.com, a Web site that provided up-to-the-minute coverage
of the collapse, Kaplan had a ring-side seat to one of the most fascinating
business events in modern history. His Web site was (and remains)
surprisingly comprehensive, frequently prescient, and always entertaining.
That's why his new book, F'd Company-Spectacular
Dot-Com
Flameouts, is such a disappointment.
On his Web site, we are
treated to Kaplan's wonderful directing
capabilities. There, he has
the wisdom to stand out of the way
and let those who've been rudely canned do the chronicling.
In his book, a thin, single-evening
read from Simon & Schuster for $18, we're treated to more Kaplan
than chronicling-and it's more Kaplan than most people likely will be able
to tolerate.
The book is filled with
the sort of vulgar geek speak you've always suspected your glum office
tech-support guy was capable of.
"On the one hand, there's no fucking way
in hell that Iam.com's
business would have worked, pretty colors
or not…Wouldn't you
feel like a fuck-face if you flushed $48
million of other people's
money down the toilet on an idea this
stupid."
Kaplan also employs the abbreviated language
of instant
messaging in a way that becomes instantly
annoying. Each
time he used cuz instead of because I
found myself a little
more nauseous. There was even an lol.
But the main problem with the book was
that the one-page
case studies were too brief, and featured
more commentary
from a smug Kaplan than straight reporting.
Those most
ridiculous dot-coms were unintentionally
comic enough
without him.
Avoid the book and visit the Web site.
Mark
Harrington is a business reporter at Newsday
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