Photo Gallery 1
Alex Cruden (Detroit Free Press) shows a headline to his panel for "Inside Non-Readers' Heads." The panelists were quizzed about the comprehensibility of headlines, their media habits and what it would take to make them regular newspaper readers .
Copy editors take a break in Cafe ACES, where they could check the bulletin board, pick up session handouts and surf the Internet. The Los Angeles Times sponsored the lounge.
ACES board member Douglas Backstrom (Miami Herald) helps Julie Johnson (Modern Healthcare, in Chicago) at the registration desk. Also working behind the counter is ACES Administrator Carol DeMasters.
Tim Lynch (Los Angeles Times), above, and Brian Throckmorton (Lexington, Ky., Herald-Leader), right, incorporate pop culture into their tips for writing better headlines. The "Extreme Headline Makeover" presenters later gave the shirts off their backs to the live auction, where they fetched a total of $185. (Photos by Michelle Brandon)
ABOVE: Ron Smith (Milwaukee Journal Sentinel) was glad to see one of his former teachers, Ann Brill (University of Kansas).
RIGHT: Bill Chronister (Columbus Dispatch) offers advice on weeding out jargon. (Photo by Michelle Brandon)
Amanda Edwards (University of Nebraska at Lincoln), Mike Billings (Palo Alto, Calif., Daily News), Nikki Werking (University of North Carolina at Chapel Hill) and Heather Sigle (Nebraska-Lincoln) hang out at the Pig and Whistle on Hollywood Boulevard.(Photo by Ruth Maher)
Escalators at the Renaissance hotel whisked conference-goers between session rooms and the lobby.
The Hollywood Hills, and the famous sign, as seen from the top floor of the hotel.
The view of the hotel pool and the entrance to the Hollywood & Highland retail and entertainment complex from the top floor of the Renaissance Hollywood Hotel. The 20-story, 640-room hotel was home to the ninth annual ACES conference.
Daily Herald (suburban Chicago) colleagues Teresa Schmedding, left, and Michelle Brandon make a fashion statement at the banquet with their ACES tattoos. Unlike the tattoos sold on Hollywood Boulevard, these were only temporary. (Photo courtesy of Michelle Brandon)
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